One of the most trending music app Spotify coming to India. Spotify music app in India – Reason behind this and it’s effect.
According to the Daniel Ek ( CEO of Spotify) , the company is planning to expand beyond the US .
Focusing mainly on the India ,Russia and Africa .
At the company’s annual investor day in New york Daniel said :
“We are working on launching in some of the biggest markets in the world, places like India, Russia, and Africa which has a very rich musical culture”
Spotify music app in India – Reason behind this and it’s effect.
1.Reason behind the launch:
With the increase in branding value of India across the globe . Every established firm or company wants their share in this largest growing market .
Before Spotify , Amazon has already launched it’s music streaming app Amazon prime music.
As for prime music , amazon has guided to take the prime membership which costs ₹499 annually .
With this prime membership one can access the free delivery on amazon.in as well as the access to music app.
On the other hand Apple music is available with the rate of ₹120 a month.
So , pricing will be the key factor to success for Spotify in India. With all access available for just around ₹90 a month.
2.Effect of this launch:
With the launch of Spotify in India music streaming apps like Gaana , Amazon prime music , Apple music etc. will have a tough compition.
There may be variation in the price of these available apps , as per the price of Spotify.
With the launch of Spotify the music lovers will be really happy. Spotify music app in India – Reason behind this and it’s effect is discussed above to make you all aware of this launch and it’s effect.
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